Platypus 10th Birthday Insights Conference

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Yorkshire based kids, youth and family research agency, Platypus, will be celebrating 10 years of business by inviting brands from across the UK to join them in their FREE insights conference at Unity House in Wakefield.

Dreamworks, Disney, Kelloggs, Eureka and DC Thomsons are some of the brands that have already confirmed they will be attending the event, which will also see Psychologist Adam Galpin take to the panel discussion.


The conference will uncover research and knowledge on the following topics:

  • Challenging Cool, talking real’ how to understand ‘real’ kids and their lives and dispel many of the myths and stereotypes that exist within the kids and youth market.
  • Golden rules for designing products and campaigns for kids and families learn from the creators of Dry Like Me.
  • Family Family life doesn’t stand still. We will examine what brands can learn by examining the life cycle of a family.
  • What are kids’ media lives really like? Hear from a media psychologist, trend data and our own in-depth research on kids media lives and what this means for brands in the future.

Platypus works with a wide ranging client base from large brands and small start ups, to help them connect to and understand their audience and guides them in the design and improvement of programmes, adverts, services, brands and products. The company also conducts workshops to help bring teams together and to innovate and plan future strategies.

If you would like a ticket for the event or if there is anything you feel Platypus would be able to assist your business with, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01924 271842.



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Guest Sunday, 18 February 2018